Growing up in the former his name was not one with which I was comfortably familiar. I guess I must have been taught a few of his poems and could perhaps recite a couple on demand but none that sticks in the memory. But it would have been a very different story had I lived in his native Ayrshire where it would have been impossible to ignore him. Burns may have had to wait until the Edinburgh literati "discovered" him but it was his native heath which fed his inspiration and did its damnedest to protect his memory.