It was the simplest, most immediate visual signifier of Klinsmann’s anti-consumerist, pro-green politics. Klinsmann’s Beetle is also symbolic of the journey the people’s car has undergone.
Back in the days when he was playing for Tottenham and AS Monaco (and long before he was being fired from the manager’s job by Bayern Munich) the German striker Jurgen Klinsmann marked out his difference from the rank and file of overpaid footballers by driving not a Porsche nor a Mercedes but a 1967 cobalt blue Volkswagen Beetle.
It was the simplest, most immediate visual signifier of Klinsmann’s anti-consumerist, pro-green politics. Klinsmann’s Beetle is also symbolic of the journey the people’s car has undergone.