SPAWNED from that ghastly era when marketing men and indie rock brought one another to a commercial climax, there's bound to be a thirty-something advertising director who could still tell you what brand of beer, car and mobile phone the average BSP fan preferred.

More discerning than Killers fans, unlikely to have made much of Joanna Newsom, BSP Boy almost certainly drove a red Volvo. Or something. Yet buried between those annoying guitar anthems were always one or two eclectic chinks of light. Hence BSP received more critical acclaim than many of their peers, and have made it to album five.

They insist on covering the usual hackneyed bases, like North English stadium indie (Monsters of Sunderland) and sentimental balladry (What You Need the Most), while the hurtling punk of K Hole threatens a full mid-life crisis. But there is something compelling about the loose title track, while Loving Animals is like a fresh take on Magazine and Bowie. As for closer "When a Warm Wind-", the ringing goth-kraut melody and sinister uncharacteristic vocal reinforce the sense that BSP could be excellent if they cared less about the unit sales.