I'm sure those big chairs would spin round on The Voice if Jessie J were a contender and not a judge, if only because she has perfected that indulgent showboating style designed to force a standing ovation from a talent-show audience.
Take I Miss Her. It is supposed to be about dealing with a loved one with Alzheimer's, but the broken-breathed sobbing and fussy ornamentation of her vocal delivery swamps the song's emotional impact. This is all about Jessie J's overblown performance, not the meaning of the lyrics.
Almost every song hints she could do something more soulful and substantial if allowed, but the lower register that suits her voice on the verses is regularly abandoned for a shouty, punchalong chorus that underlines the play-it-safe philosophy behind this follow-up to quadruple platinum debut Who You Are (notably held off the No 1 spot by Adele's 21).
Her co-writers (up to five others on certain tracks) have turned up with the likes of Rihanna, Beyonce, Katy Perry and even Little Mix prominent on their CVs. Impressive, in a way; but a guarantee that Alive sticks doggedly to a formula created for others, keeping Jessie J's special qualities on a leash.