• Text size      
  • Send this article to a friend
  • Print this article

little mix, dna (Syco)

Just as the ratings crown is slipping from The X Factor's coiffured head, along comes the most blandly generic, boardroom-concocted release from the combined Reality TV stables.

This debut album by Little Mix is tangible proof of how far pop has fallen in the decade since Girls Aloud formed on Popstars: The Rivals.

Individually and collectively, each song is sung without any sense of distinguishable personality. Every line in the lyrics and every prick of the tried-and-tested hooks is utterly obvious, clichéd, wrung dry of anything but the most fake of commercialised emotions.

Going Nowhere achieves some sort of a pop first by rhyming "X-Box thing" with "diamond ring", while Pretend It's Ok features singing that's almost asthmatic in its heavy breathing between every (gasp) single (pant) over-emoted (huff) word. Turn Your Face has the distinction of being the worst song I've heard this year - a melodramatic piano ballad that sounds like it's from a spoof movie about melodramatic piano ballads.

Only the disco mash-up of How Ya Doin'? and bouts of rapping suggest it is not an entirely wasted exercise. Little Mix will, of course, be massive.

Contextual targeting label: 
Arts and Entertainment

Commenting & Moderation

We moderate all comments on HeraldScotland on either a pre-moderated or post-moderated basis.
If you're a relatively new user then your comments will be reviewed before publication and if we know you well and trust you then your comments will be subject to moderation only if other users or the moderators believe you've broken the rules

Moderation is undertaken full-time 9am-6pm on weekdays, and on a part-time basis outwith those hours. Please be patient if your posts are not approved instantly.