This debut album by Little Mix is tangible proof of how far pop has fallen in the decade since Girls Aloud formed on Popstars: The Rivals.
Individually and collectively, each song is sung without any sense of distinguishable personality. Every line in the lyrics and every prick of the tried-and-tested hooks is utterly obvious, clichéd, wrung dry of anything but the most fake of commercialised emotions.
Going Nowhere achieves some sort of a pop first by rhyming "X-Box thing" with "diamond ring", while Pretend It's Ok features singing that's almost asthmatic in its heavy breathing between every (gasp) single (pant) over-emoted (huff) word. Turn Your Face has the distinction of being the worst song I've heard this year - a melodramatic piano ballad that sounds like it's from a spoof movie about melodramatic piano ballads.
Only the disco mash-up of How Ya Doin'? and bouts of rapping suggest it is not an entirely wasted exercise. Little Mix will, of course, be massive.