Gary Barlow has achieved what is thought to be his worst ever performance in the UK singles chart - failing to even make the top 100.
The Take That singer and former X Factor judge released Since I Saw You Last last week, the third release from his album of the same name.
But despite extensive radio airplay and TV plugs, the track limped into the chart at just 129.
It has performed even more poorly than his previous single Face To Face, a collaboration with Sir Elton John which made it to just number 80 in January.
His single had been given a place on the A playlist for Britain's biggest radio station Radio 2 which would mean it would be played between 15 and 20 times to the station's audience and he promoted the single on ITV's This Morning which interviewed him from the set of the video shoot.
But the track failed to figure in the Official Singles Chart issued at the weekend and its lowly placing has now emerged.
However, Barlow will take some comfort from the strong sales for his album - his first solo effort for 14 years - which was 2013's ninth biggest seller.
He is currently touring and has recorded the official England World Cup single, a new version of the Take That track Greatest Day.
Why are you making commenting on The Herald only available to subscribers?
It should have been a safe space for informed debate, somewhere for readers to discuss issues around the biggest stories of the day, but all too often the below the line comments on most websites have become bogged down by off-topic discussions and abuse.
heraldscotland.com is tackling this problem by allowing only subscribers to comment.
We are doing this to improve the experience for our loyal readers and we believe it will reduce the ability of trolls and troublemakers, who occasionally find their way onto our site, to abuse our journalists and readers. We also hope it will help the comments section fulfil its promise as a part of Scotland's conversation with itself.
We are lucky at The Herald. We are read by an informed, educated readership who can add their knowledge and insights to our stories.
That is invaluable.
We are making the subscriber-only change to support our valued readers, who tell us they don't want the site cluttered up with irrelevant comments, untruths and abuse.
In the past, the journalist’s job was to collect and distribute information to the audience. Technology means that readers can shape a discussion. We look forward to hearing from you on heraldscotland.com
Comments & Moderation
Readers’ comments: You are personally liable for the content of any comments you upload to this website, so please act responsibly. We do not pre-moderate or monitor readers’ comments appearing on our websites, but we do post-moderate in response to complaints we receive or otherwise when a potential problem comes to our attention. You can make a complaint by using the ‘report this post’ link . We may then apply our discretion under the user terms to amend or delete comments.
Post moderation is undertaken full-time 9am-6pm on weekdays, and on a part-time basis outwith those hours.
Read the rules hereComments are closed on this article