Suzanne Fairbairn

Digital Blogger

Using services such as Facebook, Twitter, LinkedIn, blogs and YouTube are all in a day’s work for me. As Digital Account Manager at Scotland’s largest communications agency, the BIG Partnership, I've a passion for all things social media and spend my days advising some of the UK’s biggest brands on how to use these new channels to improve the way they interact with their customers.  In this blog, I'll filter out all the noise and jargon and explore the ways in which organisations and individuals are using digital media, to provide deeper insight and offer practical advice. I was recently awarded official ‘Girl Geek’ status after a leading marketing publication ranked me as one of the top 30 digital females in the UK under 30. Follow me on Twitter @suzi_fairbairn

Using services such as Facebook, Twitter, LinkedIn, blogs and YouTube are all in a day’s work for me. As Digital Account Manager at Scotland’s largest communications agency, the BIG Partnership, I've a passion for all things social media and spend my days advising some of the UK’s biggest brands on how to use these new channels to improve the way they interact with their customers.  In this blog, I'll filter out all the noise and jargon and explore the ways in which organisations and individuals are using digital media, to provide deeper insight and offer practical advice. I was recently awarded official ‘Girl Geek’ status after a leading marketing publication ranked me as one of the top 30 digital females in the UK under 30. Follow me on Twitter @suzi_fairbairn

Latest articles from Suzanne Fairbairn

How to plan a wedding using social media

It might not surprise you to hear that I've enjoyed planning every aspect of our nuptials - from the big decisions like venue, band and finding the dress, right down to the fine little details that'll help make the day personal to us.

A digital round-up of 2013

So here we are - approaching the end of yet another year and looking ahead to next year. We all know that 2014 will be a big year for Scotland including the Ryder Cup, Commonwealth Games and decision-making time in September.

#RoyalBaby: a case study in social media

It’s fair to say that the term 'media frenzy' is an understatement in this instance and the coverage was unavoidable whether you were interested in an update or not.

Twitter's Vine is the new kid on the block

Vine, acquired by Twitter, allows you to capture and share short looping videos on your iPhone and iPod touch. It’s worth noting that the app is free and don’t fret Android users, there are rumours that an Android app is in the making, so watch this space!

The battle is on to keep Facebook forever free

There’s been no shortage of drama when we cast our minds back to the acquisition of Instagram for a whopping $1 billion, the latest developments that have been rolled out across Timeline, OpenGraph and on mobile, and of course Facebook trading on the stock market - albeit it has been a pretty disappointing IPO performance so far!

London 2012: The Social Olympics

From the outset of the opening ceremony, Danny Boyle acknowledged historical and cultural British memories, reliving each decade from the Industrial Revolution and the NHS right through to the eras of ska and rave.  And what a moment it was when Tim Berners-Lee, the inventor of the World Wide Web, finally received personal gratitude for introducing us to the era of www dot.

Social media: brands are no longer in control

Over the last 10 or so years, social media has grown to become a global culture, a ubiquitous tool, one that has radically challenged the way we converse and connect with each other.