SCOTTISH retinal imaging company Optos is focusing on driving down the price of its new generation Daytona device as it establishes it as a launchpad for future products.
The devices, which are assembled at its base in Dunfermline in Fife, cost Optos slightly more than $20,000 (£12,000) each to make and sell for between $60,000 and $80,000.
With more products in the pipeline, Optos chief executive Roy Davies is keen to accelerate the roll-out of Daytona, a lighter and more portable piece of technology than previous offerings.
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Mr Davies said: "The priority for us is growth in the installed base.
"When you look at the core drivers of the business, the more machines we have in the world the better."
He added: "We are focused on getting the cost of Daytona down. The more of these we get in the world the cheaper it gets."
As sales build, the firm is moving from machining of the parts in its device to cheaper casting.
Mr Davies is keen to reduce the production costs to around $15,000 a device.
Optos sold 303 Daytona devices in the last three months of 2013. Software problems hindered the growth in sales last year but Mr Davies is confident of its longer-term prospects.
"Daytona is fundamentally the platform on which future products are built. Future products will look remarkably like Daytona," he said.
At Optos's annual shareholder meeting in London all resolutions were passed comfortably, although 5.22% of shareholders opposed its new pay policy and 3.68% voted against its pay report.
Optos employs 200 people in Scotland.