WEST Lothian company Paterson Arran has won a contract with Asda to produce a range of three new oatcakes under the supermarket group's "Chosen By You Scotland" brand, in a deal worth about £800,000 over the next year.
Paterson Arran will produce rough, black pepper, and seeded varieties of oatcakes for Asda.
The supermarket group said that the rough and black pepper varieties would be available in about 500 stores around the UK. The seeded variety will be available in about 200 outlets.
A spokeswoman for Asda noted this supply deal demonstrated the popularity of the Scottish brand south of the Border, and said the supply deal would be worth £800,000 to Paterson Arran over the next year.
On its website, Paterson Arran says: "We have been perfecting the oatcake since 1895, when John Paterson first ventured out, in a horse-drawn van, to sell as many as his wife could bake."
While noting it still bakes its oatcakes slowly, using an 84 per cent oat recipe, it adds: "There's also a modern twist to our oatcake story. We switched from using palm oil to a more orangutan friendly and sustainable olive oil in 2002.
"And now we've gone one step further and moved to sustainable high-oleic sunflower oil to make an even healthier, lower saturated fat, product."
Susanna Hassard, Asda's regional buying manager for Scotland, said: "Chosen By You Scotland is a huge success for us, and we are delighted to be launching a range of oatcakes with the support of Paterson Arran.
"We regularly talk to our customers about what they want to see in our stores and locally produced products always come out on top. By extending our own range, we are demonstrating that we have listened to our customers and we hope they enjoy tucking into the new healthy and tasty oatcake range."
Robert Gormley, account manager at Paterson Arran said: "It's good to see that Asda is continuing to invest in providing a range of products full of Scottish provenance and taste."
Asda announced in March that Paterson Arran would, under a deal worth an estimated £50,000 this year, supply four varieties of its newly launched chutney lines across 48 stores in Scotland.
The Livingston-based company, which produces oatcakes and shortbread at its head office site, makes relishes, chutneys, marmalades and preserves at Lamlash on Arran.
Why are you making commenting on The Herald only available to subscribers?
It should have been a safe space for informed debate, somewhere for readers to discuss issues around the biggest stories of the day, but all too often the below the line comments on most websites have become bogged down by off-topic discussions and abuse.
heraldscotland.com is tackling this problem by allowing only subscribers to comment.
We are doing this to improve the experience for our loyal readers and we believe it will reduce the ability of trolls and troublemakers, who occasionally find their way onto our site, to abuse our journalists and readers. We also hope it will help the comments section fulfil its promise as a part of Scotland's conversation with itself.
We are lucky at The Herald. We are read by an informed, educated readership who can add their knowledge and insights to our stories.
That is invaluable.
We are making the subscriber-only change to support our valued readers, who tell us they don't want the site cluttered up with irrelevant comments, untruths and abuse.
In the past, the journalist’s job was to collect and distribute information to the audience. Technology means that readers can shape a discussion. We look forward to hearing from you on heraldscotland.com
Comments & Moderation
Readers’ comments: You are personally liable for the content of any comments you upload to this website, so please act responsibly. We do not pre-moderate or monitor readers’ comments appearing on our websites, but we do post-moderate in response to complaints we receive or otherwise when a potential problem comes to our attention. You can make a complaint by using the ‘report this post’ link . We may then apply our discretion under the user terms to amend or delete comments.
Post moderation is undertaken full-time 9am-6pm on weekdays, and on a part-time basis outwith those hours.
Read the rules hereComments are closed on this article