Trade body Scottish Financial Enterprise has appointed Graeme Jones to succeed Owen Kelly as chief executive.

Mr Jones is moving from his role at Experian where he is senior partner for banking and financial services.

Previously he was worked as head of distribution for Aviva, head of regulated sales at Royal Bank of Scotland and manager of strategy and operations at Standard Life.

Mr Jones, who moves to SFE in January, said: “The financial services industry is hugely important to Scotland and has been a very important part of my entire career. I look forward to the new challenges this role will bring and to putting something back into the industry which has given me so much.”

SFE chairman Sir Ewan Brown said: “Graeme will bring with him a tremendous amount of experience and expertise of the financial services industry to the role of chief executive and I believe his contribution to the work of SFE will be invaluable.”

Mr Kelly, formerly a civil servant, announced earlier this year he planned to step down from the chief executive role he took up in January 2008.