A group of Perthshire’s key venues and events businesses have relaunched the Perthshire Business Tourism Group, in an effort to attract more business tourism into the area.

At an event at the Hilton Dunkeld on Tuesday, hotels and events businesses such as Gleneagles, Perth Racecourse and Blue Sky Events joined industry leaders and representatives of Perth & Kinross Council to celebrate the relaunch.

Other firms are now being encouraged to join the group which will target the lucrative meetings, incentives, conferences and exhibitions (MICE) market.

For £500 a year members will be able to attend and be represented at key events, will benefit from PR campaigns and be able to attend networking events.

Members will also obtain a presence on the new Meetings Perthshire website and will feature in targeted newsletters – which are currently circulated to more than 700 conference buyers around the globe.