FRAME, the Glasgow-based creative agency, has boosted its public relations division by hiring the communications chief of the Scottish Football Association (SFA).

Darryl Broadfoot, a former chief football writer at The Herald, will join Frame as a partner from his role as head of communications and corporate affairs at the SFA on March 27.

He is expected to continue providing PR and communications support to the football body in his new post. Frame said Mr Broadfoot will be joined at the firm in April by Paddy Baxter, who has been recruited from The BIG Partnership. The hires come after the arrival of Alison Downs, the former head of PR firm Stripe’s office in Glasgow, in the latter part of 2016.

The public relations business was set up two years ago by Stephen McCranor in a joint venture with Frame and Charlotte Street Partners, the Edinburgh-based public affairs firm owned by Andrew Wilson and Malcolm Robertson. Its clients include Social Bite, Miller Homes, Perth Racecourse, and HR Consultancy. It has handled the visits of George Clooney and Leonardo DiCaprio to the Scottish Business Awards.

Mr Broadfoot said: “I am hugely excited to be joining one of the fastest-growing PR agencies in Scotland and working alongside a respected and motivated team put together by Stephen. After more than a decade in sports media, and seven years at the Scottish FA, I am energised by this latest challenge.”