Clyde Gateway is hoping that fortune will favour the brave at a prime site next to M74

IT is a bold office developer these days who is prepared to keep interested potential tenants at arms length because they only want to lease part of a new building.

But that's the current stance being adopted by regeneration company Clyde Gateway, who are holding off because they believe they can find a corporate occupier for the whole building.

The property concerned is the 34,000 sq ft One Rutherglen Links, a high-profile, four-storey landmark noticed by thousands of drivers every day as it sits alongside the M74 motorway.

"This high quality, energy efficient and low cost building has been designed with a single occupier in mind and that is our target," said inward investment manager Fionna Kell.

It's the first new office building in Rutherglen for 40 years so is this being too ambitious?

"I don't think so. We feel there are a lot of big enquiries reducing the stock in the city centre significantly. A large number of these occupiers don't really need to be there, don't need to be paying £28 a sq ft. They could be here in Grade A office accommodation, at around £17 per sq ft, and we think a single occupier isn't that big an ask. There are not a lot of opportunities, if you are looking for 30-40,000 sq ft in a single building."

A list of current Glasgow office requirements seen by The Herald does show three or four firms in this size band, several of them engineers.

"If you want your own identity and don't want to share, this gives you high motorway visibility and the chance for your own high profile branding."

There is no noise from the motorway inside the property. It is two minutes from the road network, two from the railway station, has views of Celtic Park, the Emirates Arena and Velodrome, the police HQ at Dalmarnock, and on to the city centre three miles away. Designed by architects BDP as the first property in a wider business park, its heating, lighting and running costs are 50 per cent of standard new office buildings, with 'excellent' BREEAM and EPC rating of A, and there are full shower facilities on every floor.

"We are working to address historical perception here but the minute people come out to visit, it sells itself."

Certainly helping change people's perceptions of the east end is Andrew Dobbie, boss of design company MadeBrave, who could hardly be more enthusiastic about his move from the city centre to another new office, The Albus at Bridgeton.

This property is a different kettle of fish - the brief to architects JM was to create the look of a 'white collar factory', modern office space in an area that had a long industrial heritage.

The concrete walls and exposed pipework are targeted at creative companies, and this agency has put together perhaps the most exciting office environment in Scotland, with a fit-out that incorporates desks made from £8 a sheet lacquered OSB board, sofas, bean bags, an open topped cushioned meeting pod and even a traffic light from a salvage yard in Govan.

"Moving out from the city centre has turned into a huge positive for us," said Dobbie. "There is a real buzz about this area now and we have been able to create a brilliant interior to suit our business, learning from companies like Google or Pinterest.

"We are an agency telling people how to make themselves look better, and being able to demonstrate what can be done is great. Clients like to come here and see the place we've created. We get people from other agencies looking to come and work. For staff it is only three minutes on the train from Argyle Street."

The rental here is £14.50 per sq ft, and there is the reliability of 100mb superfast broadband rather than trying to retrofit an older city centre building, so watch this space for more creative companies heading east.

And not just creatives. Community Safety Glasgow may have been the pioneers, providing 500 jobs in London Road in a Grade A building that was produced with £10m of institutional funding from Aviva and won commercial workplace of the year in 2013.

The new £24m Cooper Cromar designed police building at Dalmarnock brought in 1100 staff earlier this year, saying the location was perfect for modern technology and communications.

Restoration of the 100-year old iconic former Olympia theatre has been an outstanding success, attracting a high performance centre for Boxing Scotland, the first British Film Institute mediatheque in Scotland, a new library and café, and now office space being taken by University of Glasgow researchers and the Glasgow Centre for Population Health.

The regeneration company's two Redtree small business suites are 80 to 90 per cent full with a mix of start-ups and local companies, while, on the industrial front, the new BT facility at Clyde Gateway East is operational, joining oil and gas firm Glacier Energy, engineering company Torishima and industrial supplies firm Cusack in modern new office and warehousing units on what was 14 hectares of derelict land.

With constraints holding back development in many other parts of Glasgow, there is no doubt which way the wind is blowing.