ARGYLL Holidays has plans to invest around £1 million upgrading the Loch Lomond Holiday Park.

The family owned business, run by brothers Keith, Roy and Allan Campbell, bought the site in June in a deal worth £2.4m.

Now a phased series of improvements are pencilled in to take place over the next three or four years including a revamp of the lodges at the site.

Included in that is wi-fi, improved television access, upgrading the tarmac on roads, new signage, an enhanced entryway and greater facilities for touring caravans.

Keith Campbell said: "These things don't come up all that often. It has always been a goal of ours to have something on the shores of Loch Lomond.

"I, along with my two fellow directors, saw it as a once in a lifetime opportunity when it came along.

"To us Loch Lomond Park has not had an awful lot of investment in the past 10 or 12 years. We would like it to be a five-star holiday park regardless if it is for owners or holiday makers or touring caravans.

"It is in a unique location on the A82 and sits in a beautiful bay and it would be nice to bring it up to standard."

Mr Campbell expects the site to benefit from the back office infrastructure which Argyll Holidays already has in place.

He said: "We have got our own call centre for doing holiday bookings, we have one computer system which fits into everything to do with park management through to doing accounts."

According to Mr Campbell the intention is to double revenue generated at Loch Lomond over the next 18 months.

That is likely to add a seven figure sum to the Argyll Holidays turnover, which is currently more than £14m.

The company took funding from HSBC for the deal and Mr Campbell described the bank as "very supportive".

Argyll Holidays, which has its headquarters in Lochgoilhead, Argyll, now own eight holiday parks as well as the Drimsynie Hotel and the Lochgoilhead Hotel.

Mr Campbell said trading this year has been a "rollercoaster" and added: "We started off well but through June and the first few weeks of July we lost a lot of ground. It then picked up again through the Commonwealth Games. That had a great benefit for the accommodation side but there was less on the service side. Food and activities, were less in demand as people went to the Games.

"After that bookings have come in quite well in the later stages of the season."

The Loch Lomond park, just off the A82 and near Inveruglas on the west shore, was formerly owned by the Halley family who also have business interests in caravan sales and previously ran a motor dealership in Milngavie.