ARRIA NLG has struck a five-year licensing agreement with agricultural data company Farmlink following a successful trial of its natural language generation technology.

AIM-listed Arria, which uses technology spun-out from Aberdeen University to translate complex data sets into simple language and diagrams, said its products will now be integrated into Farmlink's TrueHarvest data.

That is used by farmers and agricultural economists across the United States to show the performance potential of fields and benchmark yields against other areas.

Farmlink, based in Kansas City, Missouri, had announced the initial project with Arria in October last year.

Scott Robinson, president of FarmLink, said: "Data has the power to change farming as we know it, but we must be able to make that data work for individual farmers in actionable ways.

"At FarmLink, we're doing just that by bringing benchmarking capabilities to farmers for the first time. Natural language generation allows FarmLink to scale its business of providing actionable insights to every corn, wheat or soybean farmer in America."

Stuart Rogers, chairman and chief executive at Arria, said: "We are delighted to be deploying Natural Language Generation narratives for FarmLink's clients.

"The initial engagement work was completed in a matter of months, leading to this full licensing agreement.

"The licensing agreement is long term, has solid revenues that can grow over time with FarmLink's business and demonstrates the powerful value of harnessing Arria's NLG technology to the significant analytical tasks modern agriculture demands."

Arria's other clients include the Met Office and Shell.