AGENDA is wondering if the subdued mergers market has rendered the Office of Fair Trading rusty in light of its decision to refer the Barr/Britvic soft drinks tie-up to the Competition Commission.
AGENDA is wondering if the subdued mergers market has rendered the Office of Fair Trading rusty in light of its decision to refer the Barr/Britvic soft drinks tie-up to the Competition Commission.
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The two companies' combined share of the market would only be 14%, which is both miles below the usual 30% red line and also half the market share of all-powerful Coca-Cola.
While analysts have been scratching their heads, the decision has rubbed more than £200 million off the combined value of the two firms. To these eyes, the OFT must be taking a helluva bullish view as to the growth potential of Irn-Bru and Rubicon once they get into Britvic's distribution.
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