The Scottish craft beer producer opened the doors of its Shepherd's Bush bar yesterday with an array of 40 draught taps.
Billed as the Aberdeenshire firm's biggest and boldest venue yet, the bar at 15-19 Goldhawk Road stocks 20 guest beers from around the world, as well as its own range of core and limited edition brands.
Among the producers represented behind the bar are Denmark's Mikkeller, Huddersfield's Magic Rock Brewing, London's Kernel and Beaverton breweries, Derbyshire's Buxton Brewery, and the Green Flash Brewing Company of San Diego.
The London bar was launched as BrewDog prepares to open a further five bars in the next six months, including outlets in overseas locations such as Tokyo, Sao Paulo and Berlin.
BrewDog co-founder James Watt said the Shepherd's Bush outlet, which adds to its bars in Camden and Shoreditch, would meet pent-up demand from craft beer fans in west London.
He revealed the firm had set its sights on launching a fourth in the city, with south London next on the agenda.
BrewDog's latest bar launch comes after it increased the £4 million target for its current crowdfunding campaign by £250,000 to keep up with demand.
So far investors have committed £3.75m to the third iteration of the firm's Equity for Punks scheme, which launched in June.