SALES of Johnnie Walker whisky soared above the 20 million case mark for the first time in Diageo's last financial year, despite an anti-extravagance campaign in China that has hit sales of luxury goods.
While Diageo's flagship Scotch blend prospered in a range of markets, among its other whisky brands J&B was affected by economic trouble in southern Europe and Windsor suffered from problems in Korea.
As growth slowed in a number of emerging markets, price rises were the main driver behind a 5% rise in Diageo's sales for the 12 months to June 30, lagging the group's medium term target of 6%.
Whisky sales remained buoyant with Scotch up 9% in value terms and 4% by volume, driven by sales of its more expensive brands.
Annual operating profit before exceptional items hit £3.5 billion, up from £3.2bn last year. Pre-tax profit was flat at £3.1bn.
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