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Diageo drinks brand archive

DIAGEO has relaunched what it claims is the world's biggest drinks brand archive in Menstrie, near Alloa, following a £1.5million investment.

The new Diageo Archive stores more than half a million items of drinks heritage, including vintage ads for brands such as Johnnie Walker. Some items are more than 400 years old.

Archive manager Christine McCafferty said: "It's a living resource, changing daily as our teams create new advertising, new bottle designs and new innovation."

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