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Ellie's love of lamb

QUALITY Meat Scotland has launched a three-month-long advertising campaign to encourage more Scots to eat local lamb.

The promotional push, kicked off by Miss Scotland, Ellie McKeating, aims to reach 90 per cent of the adult population. There is also a Love Scotch Lamb Weekend, on August 23 and 24.

Picture: Gordon Terris

Contextual targeting label: 
Agriculture

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