Angus Scott, managing director of Euroyachts, said a recent trade show in Southampton indicated parts of the English market were hotting up and there were tentative signs of improvement in Scotland.
He said: "Southampton for us was no better than fair, however my opposite numbers around the south and south east of England seem to be back with guys out with [credit] cards paying for boats in a way I have not seen for a few years.
"For me the feeling [in the market] south of the Border definitely seems to be bouncing back."
While Mr Scott admits there have not been any major signs of that sentiment transferring to Scotland he is seeing some encouraging developments.
He said: "I am seeing a possible re-emergence from a slumber of the motor boat market so I think there will be a bit of a modest return of us selling motor boats in comparison to where it has been in recent years.
"We have new products coming from Jeanneau, our main brand, which are more economical than before. I also think there is a 'sod it' factor where a lot of people who have the means have not been changing motor boats in recent times but are now having a go of it."
A change in buyer habits is also likely to lead to more regular new boat purchases.
Mr Scott said: "This new breed of buyer comes to [sailing] with an open mind and are very keen on getting qualifications for sailing. Many of them have money to buy a boat and that is what they do.
"There is nothing unusual today about selling someone a boat at 40 feet for their first boat and that used to be a huge boat.
"From my point of view the nice thing is typically three years in, like their car perhaps, they change their boat."
Euroyachts is also gearing up for one of its busiest periods of the year with its annual boat sales weekend starting tomorrow.
While an average weekend would see between three to four boats sold between its Largs and Troon sites Mr Scott expects that to more than double on the back of the event.
He also signalled that he expects the business to be back in profit in spite of the challenging environment.
Turnover will be "up a fair bit" in the 12 months to September 30 to around £4.3 million which should see a loss of around £11,000 from the previous year reversed.
As the figures have still to be audited Mr Scott stopped short of suggesting that the business will post record profits.
The business, which employs seven people, opened a large showroom at Largs five years ago and made a loss in its first year there but has since returned profits in three of four years.
Mr Scott said: "Profits have not been huge but we have been managing to tread water.
"We don't have any bank lending, we live modestly and watch the overheads.
"I don't think I would like to say record profits [for the most recent financial year] but I hope it will be back firmly on the right side of the line."
Prices for a new 33 ft long sail boat start around £85,000 while a similar size of motor boat would come in at £150,000.