Occles describes its products as eyeshades which wrap around the face, without a bridge over the nose, to block out ambient and ultraviolet light.
The couple behind the concept, Hugh Robertson and Lynne McLeod, came up with the idea while on a beach in Greece three years ago when they saw people covering their heads with towels to block out the sunlight.
The company has worked with Abertay University over the past 18 months and tried out a number of prototypes.
As well as targeting sunbathers Mr Robertson and Ms McLeod believe there is a market for the Occles for people who want to sleep while travelling, particularly on planes.
Ms McLeod said: "We've designed Occles to look stylish, feel comfortable, protect your eyes and most importantly aid relaxation."
The business plans to commission 5,000 pairs of Occles if the fund-raising target is met.
The campaign, which runs until the end of August, has secured pledges worth more than £2,500 with backers signing up to get a pair.