Belhaven and Loch Fyne owner Greene King toasted higher profits today as it pulled in recession-hit customers with a broad range of promotions.
The Bury St Edmunds-based group, which operates more than 2,298 pubs, restaurants and hotels, reported a 4.3% rise in like-for-like sales in the 24 weeks to October 14.
The firm, which also runs Old English Inns and employs 22,000 people, said it was helped by a "flight to value" among consumers amid the tough economic climate.
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