ChocStar, the novelty range of gift chocolate from the Scots entrepreneur behind the high-end Chocolate and Love brand, is achieving spectacular growth in some of Europe's top shops, and is currently obtaining regulatory approval to break into new markets in Thailand and South Korea.
ChocStar, the novelty range of gift chocolate from the Scots entrepreneur behind the high-end Chocolate and Love brand, is achieving spectacular growth in some of Europe's top shops, and is currently obtaining regulatory approval to break into new markets in Thailand and South Korea.
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By Colin Donald
Launched in September, the bars of premium milk chocolate, which feature designs of dogs and cats as celebrities, are already being sold in stores in 10 countries throughout the world, with Asia seen as the main growth market. In Paris's upmarket department store La Grande Epicerie, more than 5000 bars have already been sold in less than five weeks, described by the store's head of marketing as "the best success we have in our Christmas selection".
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