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Let's go better with a sense of place

Commercial property managers should strive to create a "sense of place" to attract tenants during a long recession, according to the head of Glasgow's Skypark, the "left-field" city-centre office complex which later this month becomes the first business park to host events during Social Media Week.

Resonance Capital, the property and investment company, in 2010 acquired the 560,000sqft "sleeping giant" of commercial property in Glasgow's Finnieston district with City investor Moorfield Capital.

Angela Higgins, director of Resonance Capital, said attracting new tenants needs "more than a collection of offices in a good location", adding that the company had sought to differentiate itself by marketing the buzz created by its health, social and arts activities and by offering hotel-quality concierge services.

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