Eric Hagman, chairman of the long-established company, highlighted an improvement in trading in 2013 and a move by Matthew Algie to broaden its range of coffee blends to include less expensive offerings.
Mr Hagman said sales, measured by kilos sold, were so far in 2013 up by about 5% on the same period of last year. And he signalled profits were likely to be higher this year than in 2012.
Matthew Algie supplies several thousand coffee outlets, including cafes operated by retailers Marks & Spencer and Sainsbury, and small and medium-sized "independents". The independents category takes in coffee shops, hotels, and restaurants.
The family-owned Glasgow firm, which will enter its 150th year of trading in 2014, said yesterday that its pre-tax profit in 2012 was up by 11% on 2011 at £2.5m.
However, noting a £500,000 reduction in the depreciation charge for coffee machines leased to customers resulting from a move to write this equipment off over five rather than three years, Mr Hagman characterised the 2012 profit result as "flat".
He added: "Given 2012 was such a difficult economic year for everyone, we were actually quite pleased to come out with a reasonably favourable result."
Matthew Algie revealed that its turnover dipped by 3% to £32.1m in 2012, from £33m in 2011.
Mr Hagman said: "The whole retail industry was suffering during 2012.
"That meant footfall was short of expectations. Some of our major customers, obviously the cafeterias in Marks & Spencer, Sainsbury etcetera, were hard to maintain at the levels they had (been at) in the past."
However, he highlighted a stronger picture this year.
Mr Hagman said: "We have definitely noticed a pick-up. Our actual kilos of coffee are increasing this year."
He added: "At the moment, our feeling is there is a lot more confidence around. All of the discussions we are having with the nationals and the independents...(indicate) that people are feeling their businesses are getting back together again."
Fairtrade coffee-focused Matthew Algie employs slightly more than 200 people. Nearly 150 of its staff are at its base in the Gorbals in Glasgow, where it roasts the coffee which it buys in from countries including Peru, Chile, Brazil, Sumatra, and Kenya, before distributing the finished product to its customers.
Citing Matthew Algie's recent move to broaden its product range, Mr Hagman said: "We have decided to be much more across the spectrum in terms of delivering different levels of requirements. If someone doesn't want the top-quality bean in the world, then we will deliver them a good quality but a different blend that would maybe not cost so much."
However, while highlighting this move to offer a greater variety of blends, Mr Hagman highlighted the fact that the cost of the actual coffee made up only a small part of what a customer paid for a cup of coffee in a cafe.
He said: "The cost of a cup of coffee you buy in a cafeteria - the actual coffee content is no more than 10% of the cost."
Mr Hagman noted a cafe owner had to pay wages, rent and rates, and electricity bills, and buy in milk and sugar.
He signalled that Matthew Algie, which serves customers in the Republic of Ireland as well as in the UK and also counts Gleneagles Hotel in Perthshire among its customers, would achieve rises in both turnover and profit in 2013.
Asked how results for 2013 were likely to compare with those for 2012, he said: "I am feeling very confident about the current year."
Asked whether this comment covered turnover and profit, he replied: "From both viewpoints, I am very confident about the current year."