Steve Haggerty, Munro Group chief executive, has been working with Jump Digital co-founder Alex Clyne on the Munro Digital venture.
Mr Clyne, interim managing director of the division, said: "Recruiting digital marketing executives presents one of the greatest challenges in business today - for many, very good reasons. Digital straddles marketing and IT but neither really owns nor fully understands it.
"There are thousands of digital jobs now being created but many businesses struggle to define their real requirements."
Munro Group has offices in Edinburgh, Glasgow, Aberdeen, Southampton and London.