WEST Lothian-based Paterson Arran hiked its share of the branded shortbread market in Great Britain further last year – accounting for more than £4 of every £10 spent by consumers in the category.
WEST Lothian-based Paterson Arran hiked its share of the branded shortbread market in Great Britain further last year – accounting for more than £4 of every £10 spent by consumers in the category.
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IAN McCONNELL
Paterson Arran, which employs about 130 people at its Livingston bakery and headquarters, and around 20 staff at Lamlash, on the Isle of Arran, highlighted research published by consumer sector specialist Kantar Worldpanel. It showed its share of the branded shortbread market in Great Britain had surged to 41.4% in the year to December 23, 2012, from 31.4% in the previous 52 weeks.
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