FRENCH drinks giant Pernod Ricard is to follow arch-rival Diageo in building a new distillery in Scotland to cater for burgeoning international demand for whisky.
FRENCH drinks giant Pernod Ricard is to follow arch-rival Diageo in building a new distillery in Scotland to cater for burgeoning international demand for whisky.
EXPANSION: Chivas Brothers' chairman and chief executive Christian Porta said the new distillery was a key next step for the company.
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Tim SharP City Editor
Pernod's whisky and gin business Chivas Brothers has begun the planning process for a new malt whisky distillery on the banks of the River Spey near the village of Carron.
It will increase Pernod's malt whisky output by 10% to 15%. The spirit will be used primarily in Pernod's blends which include Chivas Regal, Ballantine's and Royal Salute.
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