Pinnacle Technology, which recently raised £560,000 to support its turnround strategy, is strengthening its sales and marketing in a partnership with Astute, a market leader in generating demand for IT services from businesses.
Nicholas Scallan, chief executive, said the partnership would redefine the way Pinnacle created new business, and provided a further indication of the group's wider ambitions.
He said: "We are certain that this appointment will build on our momentum in bringing innovations to clients, leveraging Astute's leadership in B2B IT demand generation, while addressing key challenges and driving better performance."
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