Sainsbury's has emerged as the supermarket winner after this year's summer of sport as its sponsorship of the Paralympic Games helped boost its market share.
The UK's third-biggest grocery chain grew its share of the sector to 16.5% in the 12 weeks to September 30, from 16.2% a year earlier, after it put in the best sales performance of the "big four" brands, according to Kantar Worldpanel.
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