DICK Winters, the luxury boxer-shorts brand created by two Scottish entrepreneurs, has secured a prestigious listing with House of Fraser.

The brand, established by Claire Henderson and Emma Neilson, is being stocked in four of the company's department stores around the UK, and on the House of Fraser website.

Three products in the six-strong range will appear in Glasgow, Edinburgh and Fraser's London stores on Oxford Street and at the Lakeside shopping centre, with the full collection available online.

The products are also sold on Dick Winters' own website.

The Frasers deal comes just months after the brand, whose products are cheekily marketed under names such as Clever Dick and Sporty Dick, appeared on shelf as part of a showcase of new Scottish brands.

Now the owners, who came through the Entrepreneurial Spark hatchery in Glasgow, are turning their thoughts to winning more major retail listings and taking the brand overseas.

Ms Henderson, who developed the brand with Ms Neilson after meeting on the school run, said: "That's our first large order. Our company strategy was always to go into the high-end department stores to get the brand out there. So we're delighted to be in House of Fraser and that they have given us the opportunity.

"It's very rare for such a large organisation to take on such a new brand, and I think the fact we are manufactured here, and we do have such a close relationship with House of Fraser, has certainly helped catapult us on the high street."

The duo say one of the brand's key attributes is the fact it is made in Scotland.

After initially manufacturing in Manchester, they realised a cherished ambition when they secured a manufacturer which met their requirements north of the Border.

The underwear is now made by Haven PTS, a social enterprise based in the former Remploy factory in Stirling.

Ms Neilson and Ms Henderson have high regard for the staff at Haven PTS, and praised their skills, commitment and adaptability.

Mr Henderson said: "I have to say they are a very skilled workforce.

"There are staff there who have worked in the textile industry for years, so we are tapping into that experience.

"They've got some of the latest state-of-the-art machinery. They can more than compete with factories we have come across down south. We are confident that they can meet and exceed our expectations on quality and service."

Producing the brand locally means the company can be responsive to customers' needs, while supporting the Scottish manufacturing industry.

The products, which Scots rockers Biffy Clyro wore while headlining T in the Park (Rock Dick, naturally), retail for £28 per pair.

The owners say the price reflects the quality of the garments. Ms Neilson said: "It's not important to everyone, but it's important to a lot of people who we have been talking to in store.

"People are fed up with clothes and different things being disposable. Everyone is spending their money wisely."

With their first major listing secured, the Dick Winters team have started to mull exports and turn their thoughts to winning more retail business in the UK.

The brand owners hope to schedule talks with buyers at other store groups in January, but for the time being the focus is on House of Fraser.

Ms Neilson noted: "I definitely feel House of Fraser should be applauded for taking on a fledgling brand like us.

"It's really hard to get a break -it's really hard to get a foot in the door into any of these stores.

"We are cutting our teeth with this order and we are going to do it properly and build up our brand reputation."