Failure to value the A68 "Carter Bar Panorama", often seen as the most spectacular scenic gateway to Scotland, is resulting in a "major missed marketing opportunity" according to a new survey by the Association for the Protection of Rural Scotland.
Failure to value the A68 \"Carter Bar Panorama\", often seen as the most spectacular scenic gateway to Scotland, is resulting in a \"major missed marketing opportunity\" according to a new survey by the Association for the Protection of Rural Scotland.
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By Colin Donald
Claiming to be the first survey of its type to be based on the responses of operators rather than tourists, the report – The Economic Value Of Landscape In The Scottish Borders – concludes that "coherent management of scenic assets, cultural heritage, tourism and events programmes does not exist on the Scottish side of Carter Bar".
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