SUPERMARKET Waitrose has reported its most successful pre-Christmas trading on record.
It said total branch sales excluding petrol were up 7.7% between November 4 and December 24 with like-for-like sales increasing 4.3%.
Sales volumes were up 5.9% with the company, part of the John Lewis Partnership, saying its brand price match had been a key factor. Customer numbers increased by 4.5% across the period.
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