They are using their presence at Africa’s first World Cup to target consumers across the globe.
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Adverts land one in net for big name sponsors
World Cup sponsors, mostly big multinational corporations like Coca-Cola, Budweiser and Adidas, are hoping the millions of dollars they splashed out for the right to advertise their products at the five-week football tournament in South Africa, will bring them a bonanza in sales even though many countries are still struggling to escape from recession.
