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Arnold Clark to launch Wildfire mobile app

Wildfire, the Scottish creative technology company responsible for the internet strategy of Arnold Clark, Europe’s largest independent motor dealer, has designed a mobile application that allows customers to search for and price new and used cars from their mobile phones.

Arnold Clark, which last year doubled its profits to £74 million, has chosen to launch the service as a mobile web application. The aim is to provide universal access to all smart phone users.