For several years Morrison has recorded exceptionally large sales increases in Scotland and the south of England, where its brand was not well known until its 2004 purchase of Safeway.
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Morrisons profits up by 21%
Supermarket group Wm Morrison said its Scottish stores are outperforming the rest of the UK by less than they were as it reported a 21% hike in underlying pre-tax profit to £767m and raised its dividend 41%.
