Whisky sales soar in Asia to boost profits at Diageo
Surging sales of Johnnie Walker whisky in Asia and the Middle East helped Diageo to achieve modest growth in sales and profits, despite facing challenging conditions in the developed markets of Europe and the US.
The blended Scotch was the star performer in Diageo’s stable in the year to June when sales of the whisky increased by 7%, by value. Total sales of all whisky in Diageo’s portfolio, which also includes malts like Lagavulin, increased by 5% during the year.
