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Figures show whisky sector not in decline, say insiders

The Scotch whisky industry is not in crisis, in spite of mass layoffs at Diageo and recent production cuts at Chivas Brothers, and the forthcoming global export data will prove it, insiders at the Scotch Whisky Association claim.

The industry body’s figures for the first half of 2009, set for release at the end of the month, will reveal an uptick in the overall value of shipments around the world, SWA insiders said.

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