Direct in Home, Mothercare's web-based home delivery service, increased sales by 0.9% to £43 million after a relaunch of the website in May.
UK like-for-like sales bounced back in the second quarter with a 0.3% rise, following a 3.4% fall in the first three months.
As well as a good response to its value range, Mothercare has also seen strong demand for its premium offering, including "Little Bird" backed by TV chef Jamie Oliver's wife Jools, and plans to extend these lines next year. It said its Baby K range by singer Mylene Klass also continued to perform well.
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