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Report finds Scotch on the rocks in its homeland

Scotch whisky sales in the home market “slumped” by almost a quarter between 2005 and 2009, a new report has claimed.

In its 2010 market report, Spirits & Liqueurs, independent drinks analyst Key Note claims that the value of whisky sales in the UK, the world’s third-largest market for Scotch, fell by 23% in the five-year period from 2005-09.

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