In a session when the FTSE 100 Index climbed 7.2 points to 5784, Burberry was up 7%, or 70p to 1073p, as the luxury goods retailer reassured on recent trading following September's disappointing update.
It said retail revenues were up 10% to £577 million in the first half of its financial year, offsetting fears over slowing demand in China.
Elsewhere in the sector, WH Smith disappointed investors by announcing that highly regarded chief executive Kate Swann will step down in June.
She has overseen a recovery in the company's performance during nine-years at the helm, culminating in today's 10% hike in annual profits to £102 million. Shares in the FTSE 250 Index retailer were 25.5p lower at 626.5p.
Bakery chain Greggs was also under pressure in the second tier after it said like-for-like sales were recovering from this summer's difficult trading conditions at a slower than expected pace. The stock fell 23.45p to 493.05p.
Meanwhile, conditional trading in Churchill and Privilege insurer Direct Line Group began with the stock priced at 175p, valuing the Royal Bank of Scotland business at £2.6 billion. The stock made headway in early dealings to stand at 182.75p.