Two seminars are taking place under a new European regional development programme aimed at helping producers in Scotland and on both sides of the Irish border gain a foothold in France and Germany.
The events, at Hetland Hall, Dumfries, on October 24 and the Loch Fyne Hotel in Inveraray on October 29, are being hosted by Scotland Food & Drink, which with the Northern Food and Drink Association and the Irish Exporters Association is spearheading the €2.2 million (£1.9m) Access 6 campaign. The three bodies will work with 90 small and medium-sized enterprises (SMEs) in total, 30 from each area, over the next three years with the ultimate aim of boosting export sales by €22m.
The events in Scotland came after similar roadshows were held in Belfast three weeks ago, which offered advice for suppliers looking to do business with London and the south east of England.
Catering giant Sodexo has been brought on board as the campaign's channel partner for the foodservice sector.
Amanda Brown, industry development director at Scotland Food & Drink, said Access 6 offers a "big opportunity" to Scotland at a time when exports are growing.
Ms Brown said: "Access 6 is offering smaller businesses on the west coast of Scotland the opportunity to get specific support in terms of accessing new markets like France and Germany, those being two of the six.
"So it is identifying a channel partner and a clear and distinct route to that market. It might be a distributor, it might be retailer or a foodservice business. Using that partner we can really help the business understand what the opportunity is in the marketplace."
As well as the well- publicised export of whisky, Ms Brown highlighted seafood, red meat and bakery products as areas of opportunity for Scots producers abroad.
She said: "We actually have a really great food basket that is starting to appeal to consumers across the world because there is that heightened awareness of Scottish food and drink overseas.
"It tells a really powerful story to consumers overseas, which they really like and can buy into."