For any strategy to work, it has to be easily understood and it has to be realistic.
For any strategy to work, it has to be easily understood and it has to be realistic.
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By Colin Donald
With high season approaching in the first of the Scottish tourism industry's "winning years" – the marketing term for a lucky congruence of big-ticket happenings – the Scottish Tourism Alliance's short and punchy plan "for leadership and growth" in the tourism sector is both of those things.
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