AT Entrepreneurial Spark we liken running a new venture to paddling a canoe. The entrepreneurial leader is the helm with the rest of the team slotted in behind, with everyone paddling in unison.
It just has to be this way as every member of a start-up team must be totally bought in and understand where they fit and add value. In essence - no passengers allowed.
This is what brings rhythm to the chaos that is start-up. It's easy to sit around in beer halls and talk start-up, but when it comes to grabbing a paddle and jumping in the canoe - that takes guts and vision.
I'm not sure many appreciate just how much - leaving a secure job to start a new business is a huge step. Deep down the entrepreneur has to weigh up the risk.
Then take action. One example of this is co-founder Scott MacFarlane from Trans World Soccer.
This exciting new start-up gives kids the Premiership football experience. It is already a global business with kids from abroad coming to the UK to live the dream. Leaving a secure job to fulfil an ambition - where the stakes are high - was a decision that involved an element of risk.
MacFarlane states: "It was a big decision but one we knew we had to make quickly. We knew that if we could be comfortable with being uncomfortable until we started selling again in September, we'd be off and running."
Ask a room full of people what the characteristics of entrepreneurs are and the first one out the hat will be "they are risk takers". Let's explore this as it has two very cogent aspects to it. Firstly, entrepreneurs do not like risk any more than your average punter.
What distinguishes them is that entrepreneurs are cognitively comfortable with the notion of risk. Their DNA allows them to tolerate risk as art and part of their lives.
This does not mean they are risk takers, rather they know that risk is involved and they can deal with it.
Secondly, the world of the entrepreneur involves uncertainty, chaos and volatility. Imagine wondering if there will be enough cash to make the payroll or having to negotiate with the bank for a speedy overdraft as a supplier lets you down and you have a supermarket contract to fulfil or risk losing it!
Living with this constant dynamic takes a certain type of character.
GoCoCo is led by Tracey Hogarth. Already exporting her new isotonic coconut water drink from Scotland to Europe, Hogarth is totally in the throes of running a start-up business.
Now in 123 Waitrose stores in the UK, Hogarth has to content with balancing orders, supply chains and the big one - cashflow.
Dealing with this level of uncertainty on tens of thousands of pounds involves an acceptance of risk.
Hogarth states: "Cashflow does not recognize human emotion… as an entrepreneur I have to spin lots of plates to mitigate risk, but it is always there. It goes with the territory."
So, the world of the entrepreneur can be exciting. But, in entering it one has to be ready to be view risk as part of everyday life. A bit like brushing your teeth.