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Free money, higher interest - why isn't everyone changing their bank account?

A number of banks are trying to woo customers to switch current accounts with a range of incentives including cash payments and free overdrafts.

First Direct, for example, will give customers who switch to its First Account £100, or £125 if they make the move through MoneySupermarket.com. The account requires a minimum monthly deposit of £1500 and there is a 0% overdraft up to £250.