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Time to swim against the tide and invest in European equities

It is all too easy to overlook Europe at the moment.

From an investment perspective, the region as a whole is in recession and the political challenges that lie ahead are huge.

However, what is occurring at the macroeconomic level should not be confused with where and how European companies make their money. Europe is home to a number of world-class companies with global revenue streams. Many have significant exposure to Asian and emerging markets, and are not reliant on demand from Europe. These global ties relate to historic footprints across the globe, as well as in some cases a particularly small domestic market.

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