TOURISM leaders in Scotland are being offered training in management techniques credited with helping an Australian city grow visitor numbers by more than 10%.
Edinburgh's Napier University and partner organisations will deliver a Destination Leadership Programme based on a model developed in Melbourne in 2010. Themes covered in the six-month programme will include marketing and branding, the digital economy and leadership skills.
The programme will initially run as a two-year pilot scheme for people working in tourism and based in Edinburgh or St Andrews. Scottish Enterprise hopes the project will be rolled out nationally following the pilot.
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