SHARES in C&C Group have jumped by more than three per cent after the Tennent’s Lager owner renewed its deal to brew Stella Artois for AB InBev at the Wellpark Brewery in Glasgow.
And Dublin-based C&C is looking forward to ramping up sales of its Magners cider south of the Border after entering into expanded distribution and contract brewing agreements with the world’s biggest brewer.
AB InBev, which clinched a deal to acquire SABMiller for £79 billion this year, will throw its might behind the sales and marketing effort for C&C’s cider portfolio in England, Wales, the Channel Islands and the Isle of Man under the terms of the new contracts. It marks a further boost for the Magners brand, which has staged a recovery this year after coming under pressure from growing competition in the cider market.
C&C has in turn retained its long-standing contract to distribute AB InBev’s beer portfolio, including Beck’s, Stella Artois, Budweiser, in Scotland, Ireland and Northern Ireland.
The Irish company has also renewed the long-term deal to brew, keg, bottle and can certain AB InBev products at Wellpark in the east end of Glasgow, including Stella Artois. That deal is a legacy of C&C’s £180 million acquisition of Tennent Caledonian from AB InBev in 2009.
C&C chief executive Stephen Glancey said: “We are delighted to renew and expand the scope of our long term partnership with AB InBev, the world’s leading beverages company. The agreements leverage the manufacturing, distribution and portfolio strengths of our two businesses in our core markets in the UK and Ireland.”
He added: “We are excited by the increased opportunities from combining Magners and our other cider brands with AB InBev’s leading portfolio of beers, marketing expertise and distribution capability.”
C&C shares rose by 0.12 cents to €3.67.
Why are you making commenting on The Herald only available to subscribers?
It should have been a safe space for informed debate, somewhere for readers to discuss issues around the biggest stories of the day, but all too often the below the line comments on most websites have become bogged down by off-topic discussions and abuse.
heraldscotland.com is tackling this problem by allowing only subscribers to comment.
We are doing this to improve the experience for our loyal readers and we believe it will reduce the ability of trolls and troublemakers, who occasionally find their way onto our site, to abuse our journalists and readers. We also hope it will help the comments section fulfil its promise as a part of Scotland's conversation with itself.
We are lucky at The Herald. We are read by an informed, educated readership who can add their knowledge and insights to our stories.
That is invaluable.
We are making the subscriber-only change to support our valued readers, who tell us they don't want the site cluttered up with irrelevant comments, untruths and abuse.
In the past, the journalist’s job was to collect and distribute information to the audience. Technology means that readers can shape a discussion. We look forward to hearing from you on heraldscotland.com
Comments & Moderation
Readers’ comments: You are personally liable for the content of any comments you upload to this website, so please act responsibly. We do not pre-moderate or monitor readers’ comments appearing on our websites, but we do post-moderate in response to complaints we receive or otherwise when a potential problem comes to our attention. You can make a complaint by using the ‘report this post’ link . We may then apply our discretion under the user terms to amend or delete comments.
Post moderation is undertaken full-time 9am-6pm on weekdays, and on a part-time basis outwith those hours.
Read the rules here