TO speak to tech entrepreneur Jessica Butcher is to gain a deep insight into the complexities surrounding the challenges women face in the world of work.

For while big issues such as the discrimination against women in areas like pay and promotion are now widely debated in public – albeit far from resolved – they are far from the only anomalies which require to be addressed.

Ms Butcher co-founded the tech unicorn Blippar, but these days extends much of her energies to her passions – encouraging more women to consider careers in tech, launch their own business and have the confidence to generally aim higher. And she has some very interesting ideas as to how existing culture can be changed around these key areas.

Among her comments that really hit home, though, was the observation that there remains a dearth of female role models for women in business to look up to. That is not to suggest that there is a lack of successful female business people. Rather, what she sees is a shortage of women taking to public platforms to share their journeys.

Ms Butcher is quite obviously someone who does not deal in stereotypes. But she feels it is valid to say women are generally less reluctant to shout about their achievements, believing it is impossible to deny there are differences between the sexes in some areas. Hopefully, through events such as her forthcoming address to the Women’s Enterprise Scotland conference, she can encourage more women to share their experiences publicly – and inspire others to follow in their footsteps.